Teams at Black & White Zebra

Lead editorial strategy and audience growth for a B2B HR brand. Create, assign, edit, and publish practitioner-led content across articles, newsletters, social, video, podcasts, and events. Drive subscriber growth, newsletter engagement, SEO authority, and community participation. Build contributor relationships, run experiments using analytics, repurpose content, and represent the brand in external forums to increase trust, repeat engagement, and distribution.

Lead editorial strategy and audience growth for a B2B people-leadership brand. Create, assign, edit, and publish practitioner-driven content across articles, newsletters, social, video, podcasts, livestreams, and events. Use analytics to optimize engagement, recruit and manage contributors and partners, build community-powered distribution loops, and measure success via subscriber growth, newsletter engagement, return visits, and authority signals.

Lead external thought-leadership campaigns by turning content, data, and events into high-impact narratives. Secure media placements, partnerships, and speaking opportunities to drive audience growth, backlinks, and revenue. Measure and optimize performance across media, social, paid distribution, and partnerships to convert external visibility into subscriber growth, engagement, and retention.