Teams at Bitvavo

Lead product strategy and roadmap for crypto custody, wallet security, transfers, asset listings, yield products, fees, and node infrastructure. Partner with Engineering, Operations, Compliance, Risk, Security, Treasury, and Data to balance safeguarding, compliance, growth, and revenue. Manage custodians and infrastructure vendors, track assets-under-custody and yield KPIs, and represent Product during wallet and crypto rail security incidents.

Own product marketing, customer growth, and go-to-market strategy for Bitvavo’s retail digital-assets platform. Lead market entry and acquisition strategies, design and launch multichannel campaigns, improve onboarding and activation, monitor competitors, and align Product, Marketing, CRM, Brand, Legal, Performance, Affiliates, and Social teams. Use analytics, experimentation, and customer insights to drive cross-sell, upsell, adoption, activation, retention, and market share in regulated fintech markets.

Own go-to-market strategy and engagement for advanced trading products targeting sophisticated retail traders. Lead launches, lifecycle and loyalty campaigns, competitor positioning, multi-channel execution, and trader education. Partner cross-functionally with Product, CRM, Brand, Legal, Performance, Affiliates, and Social to drive trading volume, conversion, retention, and engagement. Use analytics and experimentation to measure campaign impact and guide product and marketing decisions in a regulated fintech environment.