Teams at Birdman Inc

Leads influencer marketing and PR initiatives for the US market by identifying creators, negotiating contracts, developing campaign briefs, coordinating launches and events, overseeing content delivery, and optimizing compensation structures. Tracks campaign performance using EMV, reach, ROAS, CPA, engagement rate, and attributed sales. Maintains influencer relationships and databases while collaborating cross-functionally to grow brand awareness, engagement, and sales.