Teams at Big Happy

Own setup, optimization, and performance tracking of programmatic campaigns across DSPs/SSPs. Manage targeting, inventory, pacing, budgets, and KPIs. Monitor daily performance, troubleshoot delivery, optimize bids and inventory for profitability, and prepare client-facing reports. Maintain trafficking of creatives, pixels, GTM/UTM tags, and collaborate with Strategy, Analytics, Creative, and Publisher teams.

The Programmatic Platform Account Manager manages programmatic campaigns, ensuring integration and high performance, focuses on client satisfaction, and drives revenue growth. Key responsibilities include campaign reporting, managing post-sale processes, and troubleshooting client needs.