Beyond Sports

At Beyond Sports, we reimagine how sports are consumed by creating unforgettable virtual experiences. We collaborate with data rightsholders to transform raw tracking data into real-time 3D animations, enriched by AI and brought to life through captivating storytelling. Our Emmy Award-winning visualisation technology enables real-time fan engagement solutions for leagues, broadcasters, brands - and ultimately, the consumers. Powered by data, fueled by creativity, and built for sports fans who crave something fresh, unique, and immersive. A proud member of the Sony family, we’re pushing the boundaries of what’s possible in sports entertainment.