Teams at Betway Group

Manage and profile high-value customers across Spain, LATAM and ROW, improve compliance pass rates, deliver mobile-first customer experiences, run hospitality programs, use data to automate journeys, oversee cohort performance and retention, and deliver ROI for on- and off-site hosting.

Own the AdTech and marketing measurement roadmap; prioritise and manage backlog; drive delivery with engineers; monitor tracking, attribution and reporting health; measure and prove ROI; manage stakeholders, vendors and compliance; and identify new measurement opportunities to optimise acquisition and revenue.

Provide actionable insights by analysing large datasets, building dashboards, models and proofs-of-concept, measuring campaign ROI, answering stakeholder questions, and improving reporting and data practices.