Teams at BetterMe

Manages photo and video post-production from intake through delivery, coordinating contractors, editors, retouchers, colorists, VFX artists, and AI creators. Responsibilities include assigning specialists, writing briefs, reviewing quality, providing feedback, managing timelines, budgets, and resources, and optimizing technical and creative workflows. The role focuses primarily on e-commerce visual content and requires strong attention to detail, communication, organization, and problem-solving skills.

Develop and scale TikTok user acquisition campaigns, manage budgets, test audiences and creatives, identify platform trends, and use AI tools to accelerate experimentation. Translate performance data into creative briefs, forecasts, reports, and full-funnel acquisition strategies while collaborating with analytics and creative teams.

Manage and scale Google Ads Demand Gen campaigns, including YouTube video advertising. Develop creative testing strategies, conduct audience and competitor research, optimize budgets and bidding, analyze performance and attribution, and drive user acquisition through data-informed growth initiatives.