Teams at BetterHelp

Lead international organic growth across priority markets by owning SEO and AEO strategy, technical SEO, multilingual content operations, AI-assisted editorial workflows, and KPI reporting to increase organic user acquisition and answer-engine visibility.

Lead end-to-end payer enrollment and revalidation for behavioral health providers across commercial, Medicare, and Medicaid plans. Manage enrollment timelines, resolve escalations, ensure compliance, and oversee enrollment specialists/contractors. Build payer relationships, coordinate with internal teams, track enrollment metrics, and drive process improvements and documentation.

Design, implement, and maintain marketing inference models (e.g., MMM and attribution). Analyze large datasets and A/B/uplift experiments with rigorous statistics, build predictive and causal models, partner with marketing to generate testable ideas, and communicate insights to drive marketing decisions.