Teams at Bellroy

Lead Bellroy's China marketplace strategy and execution across Tmall, JD, Douyin. Manage TP agencies, optimise performance using data, improve consumer experience, and run day-to-day operations and campaign planning.

As the CRM Lead, you will manage email and lifecycle marketing efforts, optimize campaigns, analyze performance metrics, and work cross-functionally to enhance customer engagement and retention.

Lead planning and execution of global paid media to drive efficient, profitable acquisition. Manage Google Ads, Meta, and programmatic channels; use GA4, MMM, and offline-to-online integrations. Collaborate with Brand, Creative, Analytics, and Data Science; build testing frameworks, optimize CAC/LTV/profitability, and develop direct reports.