Teams at The Beauty Tech Group

Leads influencer marketing and partnership strategies across regions, managing campaigns from creator selection through reporting and optimization. Oversees KPIs, budgets, contracts, creator relationships, events, launches, and revenue-focused partnerships. The role also mentors team members, analyzes campaign performance, identifies trends, and collaborates with brand, social, performance, and product teams to grow awareness, traffic, and sales.

Supports end-to-end influencer marketing campaigns across Instagram, YouTube, TikTok, and affiliate channels. Responsibilities include influencer identification and outreach, relationship management, partnership negotiation, content approvals, campaign coordination, performance tracking, reporting, and optimization. The role contributes to product launches, celebrity collaborations, brand awareness, traffic, engagement, sign-ups, and sales growth while improving campaign processes and efficiency.

Supports end-to-end influencer marketing campaigns across European markets, including creator outreach, briefing, partnership management, negotiation, content approvals, performance tracking, reporting, and optimization. The role collaborates with internal teams on launches, monitors traffic, engagement, conversions, and sales, and develops recommendations using market trends and campaign data across Instagram, TikTok, and YouTube.