Teams at Beasley Media Group

Leads the strategic, operational, financial, and revenue performance of a local media market. Oversees sales, programming, digital, promotions, engineering, and administration while developing market strategy, managing budgets and KPIs, building client and community relationships, and cultivating high-performing teams. Drives revenue growth across broadcast, digital, events, and integrated marketing platforms while supporting company initiatives and community engagement.

Leads digital advertising revenue strategy, coaches and develops account executives, supports consultative client selling, builds integrated multimedia solutions, analyzes pipeline and revenue performance, and ensures campaign execution, CRM compliance, forecasting, and client satisfaction. The role requires substantial digital media sales and leadership experience, expertise across digital advertising channels, and strong presentation, negotiation, and relationship-building skills.

Leads local and national multimedia sales efforts across broadcast, digital, sponsorship, events, and emerging platforms. Develops revenue strategies, forecasts, and market expansion plans while recruiting, coaching, and managing account executives. Builds advertiser and agency relationships, presents integrated marketing solutions, drives digital product adoption, analyzes performance metrics, and ensures operational compliance. The role is accountable for revenue growth, profitability, market share, team performance, client outcomes, and strengthening the company’s position in the Fayetteville market.