Teams at Barloworld Equipment

Produce persuasive, SEO-optimized marketing copy across web, social, campaigns, emails, and product content. Collaborate with designers and brand teams to maintain voice, conduct market research, track performance, and iterate copy based on analytics. Edit and proofread content to meet brand guidelines and support campaign strategy.

Lead brand governance, guidelines, templates, and a digital asset management portal. Drive brand approvals, compliance audits, training/onboarding, agency and stakeholder management, and implementation of brand standards across teams, regions, and channels.

Create high-quality multi-channel communications: thought leadership, blogs, customer stories, executive content, and case studies. Plan and execute campaigns, events, and stakeholder engagement. Maintain brand consistency, measure content performance, manage content calendars, and deliver projects on schedule.