Teams at Barcel USA LLC

Manages international customer and distributor relationships, supports new market expansion, develops commercial growth strategies, coordinates product launches, and collaborates cross-functionally to improve sales, customer satisfaction, brand growth, and market performance. The role requires fluent English and Spanish, international business experience, strong commercial acumen, and familiarity with forecasting, demand planning, ERP, and CRM systems.

Associate Brand Manager responsible for brand growth, product innovation, launches, market analysis, packaging, promotions, procurement, budgeting, and cross-functional coordination. The role analyzes syndicated data, develops marketing and consumer research briefs, manages vendors and purchase orders, supports sales and trade marketing, secures legal approvals, and leads projects from ideation through post-launch evaluation. Requires strong strategic, analytical, communication, project management, and stakeholder collaboration skills, with experience in CPG marketing and new product development.

Leads Sales Planning, Revenue Growth Management, and Category Management to drive profitable growth. Oversees sales forecasting, promotional planning, trade spend, pricing, assortment, category insights, and commercial investments. Partners across Sales, Marketing, Supply Chain, Finance, and executive leadership to align plans, improve forecast accuracy, optimize margins, and strengthen customer growth. Manages cross-functional teams and develops scalable planning processes, governance, and data-driven decision-making capabilities.