Teams at Balsam Brands

Lead new customer acquisition for GE holiday lighting by opening major national retail accounts, negotiating profitable commercial agreements, coordinating launches, managing the first selling cycle, and transitioning established accounts to account management. Develop acquisition strategies, retailer relationships, pipelines, routes to market, broker and distributor partnerships, and cross-functional execution. The role requires strong national retail relationships, commercial judgment, and hands-on experience opening significant new accounts.

Leads distributed Digital and Enterprise engineering organizations, setting technology strategy, architecture, investment roadmaps, AI-enabled SDLC practices, and operational standards. Develops engineering leaders, aligns product and business priorities, manages budgets and vendors, and ensures software quality, security, reliability, and peak-season readiness. Partners with executives to resolve tradeoffs, improve delivery predictability, and drive measurable business outcomes across digital commerce and enterprise systems.

Leads distributed Digital and Enterprise engineering organizations, setting technology strategy, architecture, AI-enabled SDLC practices, operational reliability, investment priorities, and organizational development. Partners with Product and business leaders to align roadmaps, manage tradeoffs, budgets, vendors, and capacity. Oversees software quality, security, CI/CD, observability, incident response, disaster recovery, and peak-season readiness across customer-facing and enterprise systems.