Teams at Balsam Brands

Plans, executes, analyzes, and optimizes international CRM email campaigns across UK and EU markets. Develops audience segmentation, A/B testing, reporting, revenue analysis, and customer lifecycle strategies to improve conversion, loyalty, and profitability. Manages campaign calendars, automation workflows, budgets, vendors, agencies, compliance, and cross-functional planning. Uses CRM platforms, Google Analytics, and Power BI to generate actionable insights, while coaching junior team members and documenting processes.

Deliver user-centric, pixel-perfect UX/UI designs for Balsam Brands websites, create mockups and assets, maintain style guides and pattern libraries, provide developer-ready specs, iterate on designs, advocate accessibility and user needs, manage multiple projects and communicate design decisions.

The Senior People Partner advises leaders on organizational design, change management, leadership coaching, talent strategy, team dynamics, and employee development. The role uses people data to identify trends, improve team health, and influence decisions while mentoring People team members. It also supports AI adoption and evolving ways of working across globally distributed teams.