Teams at Bally's Interactive

Serve as Braze technical and product SME; design and maintain integrations, player data models, pipelines, and migrations; partner with CRM/Marketing/Product to deliver personalised engagement; monitor performance and deliverability; ensure security, privacy, consent, and compliance; document architecture and support incident response for marketing systems.

Lead iCasino content and product performance to meet revenue and profit targets. Define content roadmaps, coordinate with product and marketing teams, report and optimize casino content, track competitor offerings, and liaise on promotions and bonusing to improve player experience and commercial outcomes.

Coordinate and execute multi-channel CRM campaigns (email, push, direct mail) across brands and segments. Partner with Content, Design, BI, and Retention teams to brief creatives, launch campaigns, run tests, analyze results, and implement AI-driven automation to improve workflows and engagement.