Teams at Ballerina Farm

Leads e-commerce and customer support functions, owning online revenue growth, customer experience, merchandising, fulfillment visibility, support operations, KPIs, budgets, forecasting, technology improvements, and team development. Partners across marketing, finance, fulfillment, product, retail, and operations to improve conversion, retention, profitability, service quality, and scalable business processes.

Analyzes and reports marketing performance across paid media, e-commerce, marketplace, email, SMS, affiliate, influencer, and retail channels. Builds dashboards, evaluates customer acquisition and retention, measures campaigns, supports A/B testing, validates agency performance, and identifies opportunities to improve conversion, customer lifetime value, and marketing efficiency. Maintains data quality, tracking standards, forecasting support, and actionable insights for leadership and agency partners.

Provides customer support through email and chat, assisting with product information, orders, returns, exchanges, account updates, and complaints. Manages tickets and customer records using Kustomer, Redo, Shopify, and related platforms. Collaborates with internal teams, escalates complex issues, meets service performance metrics, and maintains product and policy knowledge in a primarily remote hybrid environment.