Teams at Backroads

Build and optimize automated CRM and lifecycle email journeys across the guest lifecycle. Responsibilities include segmentation, personalization, dynamic content, campaign logic, HTML/CSS/AMPscript email production, QA, testing, deployment, troubleshooting, data integration, deliverability, documentation, and performance analysis using Salesforce Marketing Cloud and related CRM systems.

Coordinate warehouse, inventory, equipment, loading, unloading, and end-of-season maintenance at Backroads’ Tuscany Hub. Maintain safe, organized facilities, perform basic repairs, coordinate contractors, support seasonal staff, and collaborate with operations, fleet, field teams, and European hubs. The role requires driving vans and trailers, physical work, bilingual English and Italian communication, and travel across Italy and European hubs for approximately 5–7 weeks annually.

Analyzes booking trends, trip performance, capacity, inventory, schedules, and market insights to optimize trip offerings and support growth. Recommends capacity changes, inventory releases, departure modifications, and cancellations; contributes to assortment and strategic planning. Partners with Trip Development, Marketing, Analytics, Sales, Hotel Operations, and Yield teams, providing analyses, presentations, and data-driven recommendations to stakeholders and leadership.