Back Market Benefits Overview

Use causal inference, experiments, and advanced analytics to address marketplace supply, pricing, inventory, and growth questions. Build models, evaluate policies and pricing initiatives, and translate findings into decision tools and recommendations for Supply, Pricing, Revenue, and Business teams. Lead cross-functional projects, establish experimentation best practices, mentor analysts, and communicate insights to senior stakeholders. The role requires advanced SQL and Python or R, with marketplace, e-commerce, dbt, and Tableau experience beneficial.

Implement and maintain web and server-side tracking through Google Tag Manager, GA4, Google Ads, and Meta. Define and QA dataLayer events, audit tracking across markets, investigate data discrepancies, and monitor data quality in BigQuery. Ensure consent and privacy compliance, maintain tracking documentation, and support Marketing, Product, and Data teams with tracking questions.

Support affiliate marketing partners by identifying performance improvements, coordinating promotional materials, organizing partner activities, aligning marketing plans, monitoring campaign effectiveness, and assisting with daily affiliate team operations. The role requires strong communication, organization, networking, business development, and foundational marketing knowledge, along with fluency in German and English.