Babbel Benefits Overview

Leads global CRM revenue expansion strategy across email, push, and in-app channels, focusing on upsell, cross-sell, win-back, retention, and customer lifetime value. Owns campaign journeys, calendars, launches, segmentation, testing, performance analysis, and continuous optimization. Partners with creative, product, and international teams to develop regionally tailored campaigns and improve conversions, repeat purchases, and churn reduction.

Lead development of core iOS learning experiences as an individual contributor: design and ship a distributable Swift package, prototype features, define APIs and contracts, write tests, collaborate with product/design/backend, and maintain CI/CD and agent-driven tooling to improve learning paths, exercises, and real-time speaking features.

Lead technical strategy and architecture for AI-powered content systems across the organisation. Define standards for AI evaluation, governance, observability, security, and reliability. Influence roadmaps with senior stakeholders, identify risks and opportunities, mentor senior engineers, and lead complex cross-team initiatives. Combine hands-on delivery of AI/ML production systems with organisation-wide technical direction to ensure scalable, measurable impact on product and learner outcomes.