Babbel Benefits Overview

Own the vision, strategy, and roadmap for Babbel Labs’ AI content generation product. Lead generative AI workflows, prompting, evaluation, quality loops, and human-in-the-loop processes. Define content quality standards, metrics, and prioritization using learner, reviewer, expert, and business insights. Partner with engineering, design, data, and learning content teams from discovery through launch. The role requires shipping complex GenAI products, managing ambiguity, aligning stakeholders, and scaling content creation across languages and learning levels.

Leads global paid social, influencer, and emerging-channel growth strategy to increase subscriptions, revenue, ROAS, and customer lifetime value. Owns budgets, forecasting, experimentation, creative testing, attribution, and performance optimization across markets. Manages two direct reports, agency and platform relationships, and cross-functional initiatives. Drives AI and automation adoption to improve campaign execution, reporting, decision-making, and team workflows.

Lead technical strategy and architecture for AI-powered content systems across the organisation. Define standards for AI evaluation, governance, observability, security, and reliability. Influence roadmaps with senior stakeholders, identify risks and opportunities, mentor senior engineers, and lead complex cross-team initiatives. Combine hands-on delivery of AI/ML production systems with organisation-wide technical direction to ensure scalable, measurable impact on product and learner outcomes.