Lead and manage a ~30-person coaching operations team, focusing on performance metrics and scalable onboarding while driving efficiency and user engagement through data and collaboration.

Own and scale Avida's paid advertising program across Meta for dozens of individual fitness coaches: onboard coaches, build and optimize campaigns, maintain tracking (Pixel/CAPI) on Webflow pages, develop a scalable playbook, collaborate on content strategy, report ROAS/CAC, manage a subsidized onboarding program, forecast financials, test new channels, and leverage AI/automation to improve efficiency and scale.

The Associate Product Manager will support product execution, documentation, prioritization, and quality assurance, driving cross-team alignment and collaboration while utilizing analytical skills to improve user experience.