Teams at Auriens Group

Develop and maintain healthcare referral relationships to generate business for domiciliary, live-in, complex care, nursing, rehabilitation, and post-operative services. Build referral pipelines, convert leads, meet revenue targets, represent Draycott and Auriens at networking events, maintain CRM records, report performance, and collaborate with care, operations, marketing, and partnerships teams.

Leads in-house digital performance across two luxury care and later-living brands. Oversees paid media, website optimization, UX, conversion, SEO, analytics, attribution, CRM integrations, marketing technology, data quality, privacy compliance, and agency relationships. Sets priorities, evaluates recommendations, improves lead quality and commercial outcomes, and ensures digital systems support customer journeys. Requires strong cross-functional communication and the ability to translate performance data into practical decisions.