Teams at Auriens Group

Leads in-house digital performance across two luxury care and later-living brands. Oversees paid media, website optimization, UX, conversion, SEO, analytics, attribution, CRM integrations, marketing technology, data quality, privacy compliance, and agency relationships. Sets priorities, evaluates recommendations, improves lead quality and commercial outcomes, and ensures digital systems support customer journeys. Requires strong cross-functional communication and the ability to translate performance data into practical decisions.