Teams at Attention Arc

Supports media planning and campaign execution by gathering marketplace and audience data, monitoring placements, validating Nielsen metrics, preparing reports, coordinating campaign logistics, researching discrepancies, and identifying optimization opportunities. The role collaborates across planning, activation, analytics, and account teams while developing expertise in media channels, planning tools, and strategic analysis.

Execute, monitor, optimize, and troubleshoot programmatic campaigns across DSPs and digital channels. Manage targeting, bidding, budgets, pacing, forecasting, testing, tracking, and quality assurance. Analyze campaign performance using Excel, Tableau, SQL, Python, or similar tools, then translate results into actionable recommendations. Collaborate with planning, analytics, ad operations, platform, and client teams while staying current on programmatic technology, privacy regulations, and industry trends.