Teams at Astro (astro.com)

Leads customer retention, churn reduction, lifecycle strategy, commercial performance, and subscriber growth initiatives. Develops retention campaigns, customer journeys, targeted offers, and business cases while monitoring churn, ARPU, revenue, and campaign performance. Partners with content teams on TV, OTT, and streaming strategies, using customer behavior, viewership data, segmentation, and predictive models to identify growth opportunities and improve customer lifetime value.

Source, onboard, and manage creators and affiliate partners; execute and optimize affiliate and creator-led campaigns; coordinate briefs, deliverables, content timelines, tracking, contracts, and payouts; monitor KPIs including conversions, ROI, engagement, and click-through rates; produce performance reports; support client campaigns; and ensure compliance, brand safety, and operational efficiency.

Manage regional retail sales and ARPU targets, analyze market trends and competitors, develop retailer relationships, execute promotions and branding initiatives, monitor incentive schemes, expand the retailer distribution channel, and ensure compliance with retail policies. The role also involves team leadership, reporting, resource coordination, and maintaining customer service standards.