Teams at Astro (astro.com)

Leads the operations, transformation, governance, and continuous improvement of content-related business systems across broadcast and digital media. Oversees metadata, AI-enabled workflows, automation, platform capacity, service resilience, roadmap planning, change prioritization, and delivery. Manages a small development and automation team while coordinating stakeholders, vendors, governance, cybersecurity, data protection, auditability, and responsible AI adoption.

Oversee a portfolio of digital campaigns, ensuring accurate, timely delivery against KPIs and commercial commitments. Lead complex campaigns, manage escalations, monitor performance, guide optimization, and address delivery or revenue risks. Establish campaign governance, improve workflows, promote automation, and partner with sales, ad tech, product, and engineering teams. The role also allocates team resources, develops campaign expertise, and drives operational standards and continuous improvement.

Leads end-to-end digital campaign setup, trafficking, monitoring, optimization, troubleshooting, reporting, and post-campaign analysis. Manages campaign KPIs, budgets, tracking implementation, ad verification, and compliance across Google, Meta, TikTok, and programmatic platforms. Mentors campaign executives, enforces SLAs and quality standards, develops SOPs, and shares industry insights to improve campaign performance and execution.