Association of National Advertisers Benefits Overview

Leads ANA’s Measurement for Marketers practice, setting strategy for enterprise and paid-media measurement. Represents marketers with senior industry stakeholders, measurement providers, platforms, agencies, and standards organizations. Oversees research, guidance, conferences, councils, events, and thought leadership while leading a three-person team. Builds cross-industry coalitions, advances measurement standards, monitors developments in data, technology, privacy, and AI, and connects marketing measurement to business growth and enterprise value.

Develop and produce interactive, self-paced digital learning experiences using Storyline 360, Rise 360, AI tools, and multimedia. Partner with subject matter experts, manage courses from concept through launch, create assessments and simulations, ensure SCORM and LMS compliance, conduct quality assurance, maintain documentation, and improve learning products using learner feedback and performance data.

Lead the ANA’s social media strategy and day-to-day presence across major platforms. Responsibilities include content planning, writing, editing, publishing, brand management, audience engagement, campaign measurement, reporting, optimization, and coordination with internal teams, agencies, designers, and executives. The role connects organic social performance to membership growth, event registrations, audience engagement, and broader business goals while using analytics, audience insights, and emerging technologies to improve results.