Teams at ASCO Industries

Lead ASCO and Conquer Cancer brand strategy, positioning, guidelines, storytelling, and creative standards across digital and print channels. Partner with marketing, content, IT, vendors, and internal stakeholders to guide campaigns, review assets, manage brand templates and digital assets, conduct compliance audits, and support ethical generative AI use. Direct external creative partners and promote consistent brand adoption across the organization.

Leads performance marketing strategy and execution across paid advertising, SEO, and multichannel campaigns for ASCO and Conquer Cancer. Manages digital budgets, agency relationships, analytics, reporting, creative coordination, and web strategy. Advises senior leaders using performance insights, optimizes paid and organic traffic, oversees marketing technology, and develops one direct report. Partners cross-functionally to improve content, brand engagement, and digital platform performance.

Coordinate production and publication of scientific meeting abstracts: manage schedules, vendor deliverables, content formatting and QC, embargoed releases, change requests, and stakeholder communications while maintaining process documentation and driving process improvements.