Teams at ASCO Equipment

Sells preventative maintenance packages, parts, service repairs, warranties, and related equipment support. Builds customer relationships through territory visits, sales calls, follow-ups, quoting, and account development. Provides limited technical support, addresses customer concerns, coordinates after-sales service, maintains CRM records, and ensures estimates meet pricing standards. The role requires strong communication, organization, negotiation, planning, customer service, and technical aptitude, along with a valid driver's license.

Leads regional construction equipment sales by hiring, training, coaching, and monitoring sales representatives. Sets and forecasts revenue goals, supports prospecting and customer follow-up, establishes territories, develops markets, analyzes competition, coordinates with branch and regional leadership, and partners with marketing. The role promotes CRM usage, tracks performance against goals, and builds a customer-focused culture focused on profitable growth.

The Sales Coordinator is responsible for daily operations, sales support, managing inventory, and lead generation while coordinating with customers.