Teams at Arkansas Electric Cooperative Corporation

Lead global content strategy for a study-abroad agency across 12 countries. Manage in-house writers, agencies, and freelancers to produce SEO-driven, user-focused content. Conduct competitor analysis, content audits, and research; optimize for search intent, metadata, and rich results; collaborate with UX, product, design, and analytics teams; maintain editorial standards, workflows, and calendars; and track performance to drive traffic and rankings.

Counsel students on study-abroad options, guide application and visa documentation, provide financial and admissions support, mentor and train junior counsellors, coordinate events and marketing efforts, maintain CRM records, and ensure compliance with policies and ethical standards.

Lead Nepal marketing operations for AECC, focusing on B2C international student recruitment. Manage campaigns, digital channels, stakeholders, and external partners; drive team performance, project ownership, and data-driven marketing.