Teams at ARC'TERYX

Leads paid search and video strategy and execution across North American eCommerce and brand initiatives. Manages Google and Microsoft campaigns, budgets, forecasting, optimization, reporting, conversion tracking, creative strategy, and advanced measurement including incrementality, MTA, and MMM. Partners cross-functionally to improve campaign performance, develop testing plans, automate dashboards, align product and advertising strategies, and coach team members.

Leads global communications strategy across Climb, Snow, and Trail categories; manages regional communications, media planning, seeding, spokesperson readiness, events, paid media, reporting, and employee communications. Partners with marketing, sports, design, merchandising, agencies, and global regions to deliver integrated storytelling and measurable brand impact. Manages and develops a direct report while advising regional teams on media, affiliate, and creator partnerships.

Owns indirect procurement category strategy across commercial retail, store development, and facilities. Leads strategic sourcing, RFx processes, supplier negotiations, category analytics, savings initiatives, supplier relationship management, procurement governance, and process transformation. Partners with senior stakeholders across global functions, develops business cases and sourcing recommendations, improves procurement maturity, and supports budgeting, forecasting, and continuous improvement initiatives.