Arc'teryx Equipment Benefits Overview

Plan, build, and execute lifecycle CRM automations across email and app channels. Manage campaign wireframes, QA/UAT, segmentation, A/B testing, and performance reporting. Partner with regional and global teams to localize programs, grow email capture, and support CRM platform enhancements to drive engagement, retention, and revenue.

Support end-to-end execution of lifecycle marketing campaigns across email, app push, SMS and retail channels. Tasks include coding, QA, A/B testing, campaign deployment, cross-functional coordination, KPI tracking and reporting, process documentation, and supporting email acquisition and campaign calendar management to drive omnichannel engagement and revenue growth.

Lead and execute the Global Digital Veilance roadmap across eCommerce and digital teams. Build business cases, manage cross-functional programs, prioritize initiatives, own resource budgets, develop tools and workflows (JIRA/Confluence), and drive optimizations to enhance guest acquisition, retention, satisfaction, and commercial KPIs globally.