Teams at Arcserve

Develop and execute EMEA channel marketing strategies that generate demand and pipeline through VARs, distributors, and MSPs. Manage partner campaigns, co-marketing programs, MDF investments, localized global campaigns, enablement assets, and performance reporting. Build partner relationships, measure ROI, conduct quarterly business reviews, and collaborate with sales, product, digital, and field marketing teams to drive revenue growth.

Develops and executes channel marketing strategies across Europe, the Middle East, and Africa to generate demand, pipeline, and revenue through VARs, distributors, and MSPs. Manages partner relationships, co-marketing programs, MDF investments, localized campaigns, enablement assets, and quarterly business reviews. Measures campaign performance and ROI using marketing automation, CRM, and analytics platforms while collaborating with sales, product, digital, and field marketing teams.