Lead Arbor's brand and content strategy across web, SEO, social, PR, partnerships, and lifecycle. Create clear, trust-building content, integrate brand storytelling into customer journeys, scale data-informed production systems, use AI to accelerate output, and measure content performance to drive traffic, engagement, and conversion.

Responsible for designing and building scalable backend services, maintaining cloud infrastructure on GCP, and integrating with utility data sources, among other tasks.