Apres Nail Benefits Overview

Own TikTok and YouTube strategy and execution for Apres Nail and a new brand. Develop platform-native content, manage calendars, grow audiences, oversee community engagement, identify creators and UGC opportunities, collaborate on video production, film and edit content, monitor platform trends, and analyze performance to refine testing roadmaps and content recommendations.

Own the Shopify DTC business and integrated marketing execution, including merchandising, conversion optimization, launches, promotions, lifecycle infrastructure, campaign planning, channel integration, performance reporting, and cross-functional coordination. The role requires hands-on e-commerce and marketing expertise, beauty and pop-culture fluency, and direct ownership of revenue and site performance in an early-stage environment.

Leads Apres Nail’s professional education function by setting strategy, developing online curricula and LMS programs, managing educators, supporting product and technical training, and measuring program performance. The role oversees course development, certifications, educator development, program operations, learner feedback, reporting, budgets, and cross-functional collaboration. It requires strategic leadership combined with hands-on ownership of scalable education programs for professional nail audiences.