Teams at AppsForBharat

Write bilingual (Hindi & English) social-first copy and scripts for ads, reels, shorts, and product-led campaigns. Develop target-group based content strategy, hypotheses, and test plans. Collaborate with design, video, product, and marketing to deliver on-brand campaign narratives, define success metrics, iterate from performance data, and stay attuned to trends and internet behavior.

Support senior PMs to define and execute product strategy, conduct market research, define requirements, prioritize features and roadmaps, collaborate with UX and engineering, and use data/KPIs to optimize product performance and user retention throughout the development lifecycle.

Lead product and growth analytics by analysing large datasets, building dashboards, running cohort/funnel/retention analyses, measuring A/B tests, forecasting KPIs, and partnering with product, growth, marketing, engineering, and leadership to drive data-informed decisions and improve user acquisition, engagement, retention, monetisation, and operational performance.