Appinio Benefits Overview

Develop and distribute high-quality content across blogs, reports, email, social, landing pages, and sales enablement channels. Manage content operations, governance, brand consistency, localization, and publishing workflows. Apply SEO, AIO, and AI-search practices to improve discoverability, collaborate with go-to-market teams, and analyze content performance to optimize reach, pipeline, and revenue impact.

Lead strategic client accounts and consumer research growth in the US market. Build sales pipelines, acquire clients, sell custom quantitative studies, develop insight strategies, support US growth planning, and represent Appinio at trade shows and speaking events. The role requires strong market research expertise, an established professional network, customer-centric leadership, and the ability to promote innovative thought leadership.

Build and manage outbound and inbound sales pipelines for the DACH market. Identify and contact prospects, qualify marketing-generated leads, follow up on event registrations, conduct initial discovery calls, assess client needs and budgets, and maintain accurate CRM records in HubSpot. The role bridges Marketing and Sales and requires fluent German and English communication in a remote-first international environment.