Teams at Appfire

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, go-to-market strategy, product launches, demand generation, full-funnel content, sales and partner enablement, and customer expansion programs. Conduct customer and competitive research, translate technical capabilities into business value, coordinate cross-functional initiatives, and measure impact across pipeline, trials, conversion, adoption, cross-sell, upsell, and revenue.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, go-to-market strategy, launches, full-funnel demand programs, sales and partner enablement, customer research, competitive intelligence, and expansion initiatives. Collaborate cross-functionally with Product, Sales, Customer Success, Demand Generation, and partners. Use performance data, AI tools, and customer insights to improve pipeline, adoption, conversion, cross-sell, and revenue outcomes.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.