Teams at Appen

Own paid media campaigns, budget optimization, audience targeting, and ABM programs across major advertising platforms. Manage HubSpot marketing operations, including workflows, lead scoring, lifecycle stages, routing, automation, integrations, and compliance. Analyze funnel performance, build attribution models and dashboards, improve data quality, and partner with Sales and Marketing to increase pipeline contribution and reduce cost per SQL.

Own paid media campaigns, budgets, audience targeting, and performance optimization across major advertising platforms. Manage HubSpot marketing operations, automation, lead scoring, routing, lifecycle stages, integrations, tracking, attribution, and funnel reporting. Partner with Sales and Marketing to improve pipeline contribution, data quality, and conversion performance while ensuring email compliance. Build dashboards, test campaigns, and apply AI tools to improve marketing efficiency.

Leads end-to-end multimodal AI data projects, managing scope, timelines, budgets, staffing, client communication, workflows, annotation guidelines, quality metrics, and delivery risks. Translates technical requirements into collection and annotation processes, troubleshoots data issues, develops SOPs and QA frameworks, advises on feasibility and tooling, and mentors operations specialists. The role requires experience with AI data operations or project coordination and familiarity with image, video, 3D, sensor, or robotics workflows.