Teams at AppDirect

Manage marketing operations for a B2B software company, including lead capture, qualification, scoring, routing, nurturing, CRM and marketing automation platforms, funnel analytics, dashboards, data governance, and marketing technology integrations. Collaborate with marketing, sales, revenue operations, finance, customer success, and strategy teams to improve pipeline quality, conversion rates, campaign ROI, and scalable lead-to-sales processes. The role also leads change management, user training, acquisition-system integration, and ongoing technical support.

Owns the end-to-end lead management lifecycle and marketing technology stack. Responsibilities include lead scoring and routing, funnel optimization, CRM and marketing automation management, campaign support, KPI dashboards, data governance, process improvement, integrations, stakeholder training, and cross-functional alignment with Marketing, Sales, Revenue Operations, Finance, Customer Success, and Business Intelligence.

Manage a portfolio of mobile customer accounts, protecting revenue and growing mobility product bookings. Own conversions, upgrades, pricing requests, and execution while coordinating internal teams. Use mobile technology expertise and account analytics to recommend solutions, prioritize opportunities, and support retention and growth goals. Maintain sales pipelines, document account activity, improve processes, and build trusted relationships with B2B customers and internal stakeholders.