Teams at Aplazo

Execute multi-channel B2B and B2C merchant campaigns, coordinate with Key Account Managers, produce merchant-facing assets, ensure brand consistency, track campaign KPIs, deliver insights and optimize processes to scale merchant marketing and commercial growth.

Lead end-to-end CRM strategy to design and execute multi-channel campaigns and automated journeys. Optimize performance through A/B testing and analytics, manage messaging platform budgets, incorporate AI into workflows, mentor CRM specialists, and collaborate with product, marketing, commercial, and credit teams to increase customer engagement and lifetime value.

Drive enterprise sales for Aplazo's BNPL platform by owning the full sales cycle, building data-driven business cases, negotiating with C-levels at large companies, and collaborating with Product, Tech, and CS to ensure successful onboarding and account growth while meeting GMV and activation targets.