Teams at Aperture (aperture.london)

Lead Aperture’s performance creative function by managing Creative Strategists, developing creative strategy and copy, guiding client conversations, and translating customer insights and performance data into hypotheses, briefs, and experiments. The role oversees UGC, video, static, and creator-led creative, uses AI to improve workflows, identifies cultural trends, and builds systems for learning and continuous creative improvement.

Develop and scale performance-focused creative strategies across paid social, UGC, creator content, and emerging formats. Translate customer insights and performance data into testable concepts, hooks, scripts, and briefs. Run structured creative tests, analyze results, build repeatable production systems, use AI for research and ideation, collaborate with creators and growth teams, and align creative with funnel performance, pricing, onboarding, and client objectives.

Own paid user acquisition and performance marketing for mobile apps across iOS and Android. Plan, execute, measure, and scale campaigns across major advertising channels; manage attribution, SKAN, MMPs, signal engineering, budget allocation, payback modeling, and subscription economics. Optimize web-to-app flows, app store conversion, and funnel performance while collaborating with creative, CRM, and product teams. Lead client performance reviews and communicate measurement insights and growth recommendations.