Teams at Aperture (aperture.london)

Develop and scale performance-focused creative strategies across paid social, UGC, creator content, and emerging formats. Translate customer insights and performance data into testable concepts, hooks, scripts, and briefs. Run structured creative tests, analyze results, build repeatable production systems, use AI for research and ideation, collaborate with creators and growth teams, and align creative with funnel performance, pricing, onboarding, and client objectives.

Own paid user acquisition and performance marketing for mobile apps across iOS and Android. Plan, execute, measure, and scale campaigns across major advertising channels; manage attribution, SKAN, MMPs, signal engineering, budget allocation, payback modeling, and subscription economics. Optimize web-to-app flows, app store conversion, and funnel performance while collaborating with creative, CRM, and product teams. Lead client performance reviews and communicate measurement insights and growth recommendations.

The Product Growth role focuses on enhancing onboarding, activation, conversion, and retention strategies for apps, driving user engagement and optimizing growth metrics through structured experimentation and collaboration with clients.