AMMO, Inc.

AMMO, Inc. (now rebranding as Outdoor Holding Company) is a tech-enabled e-commerce company centered around GunBroker.com, the largest online marketplace for firearms, hunting, and related products. Previously a vertically integrated ammunition manufacturer, the company transitioned to a pure-play e-commerce platform after selling its manufacturing assets to Olin Winchester in 2025 to focus on scaling its digital platform and increasing long-term profitability.