Teams at American Nurses Association (ANA)

Provides expert leadership and analysis for the Magnet Recognition Program, guiding domestic and international healthcare organizations through application and appraisal processes. Coordinates appraisers, reviews qualitative and quantitative submissions, develops educational programs, supports strategic initiatives, and recommends improvements to policies, publications, processes, and technology. The role collaborates with nursing leaders and Commission members, presents complex topics, manages multiple projects, and ensures alignment with ISO 9001:2015 quality standards.

Develops and optimizes paid and organic digital marketing campaigns across email, web, search, social, and programmatic channels. Responsibilities include audience segmentation, marketing automation, landing pages, SEO, analytics, quality assurance, digital journey development, workflow improvement, documentation, and stakeholder collaboration. The role supports multiple programs using HubSpot and related platforms while analyzing performance and improving audience engagement.

Creates, edits, and manages strategic content across digital, email, print, social, executive, and speechwriting channels. Develops confidential communications for senior leaders, maintains editorial calendars, curates organizational stories, translates health policy into accessible messaging, and ensures consistent brand voice. Collaborates with policy, advocacy, communications, and executive teams while managing multiple deadlines and sensitive information.