Teams at American Bankers Association

Lead development, management, and continuous improvement of ABA certification and practice exam products. Oversee vendor relationships, advisory board and SME engagement, psychometric quality assurance, exam lifecycle management, and AI-assisted item development. Drive program modernization, cross-functional collaboration, and go-to-market support for certification offerings.

The VP of Enterprise Web Strategy & Analytics will lead ABA's digital strategy, focusing on personalized user experiences, web optimization, and cross-functional collaboration to enhance engagement and conversion rates.

The Director, Marketing Technology leads the MarTech ecosystem design and optimization, collaborating with marketers, managing platforms, and leveraging data to enhance customer experience and drive growth.