AMB Sports & Entertainment Benefits Overview

Supports the Atlanta Falcons’ football communications and digital media efforts through media credential coordination, player and coach preparation, proactive media outreach, storytelling, content development, social listening, and event and gameday media operations. The role collaborates across digital, marketing, media, and ticket sales teams while managing communications in a fast-paced environment.

Leads commercial intelligence for sports and entertainment partnerships by analyzing pipeline, revenue, inventory, pricing, marketplace, audience, and partner-performance data. Builds executive dashboards, reporting tools, valuation frameworks, and measurement approaches that support prospecting, renewals, forecasting, and revenue growth. Partners with Sales, Activation, Finance, and Operations to translate complex data into recommendations. Also serves as the department’s AI subject matter expert, identifying automation and analytics opportunities to improve efficiency and decision-making.

Leads corporate partnership activation for the Atlanta Falcons, overseeing strategic account management, partner renewals, organic growth, and activation performance. Manages complex partner relationships, serves as a senior escalation point, develops account strategies, and leads executive business reviews. Directs, coaches, and develops the partnership activation team while collaborating with sales, strategy, insights, and cross-functional leaders. The role also manages budgets, reporting, contractual tracking, and partnership performance measurement.