Alternative Payments Benefits Overview

Build and run demand-gen programs using paid acquisition (LinkedIn, X, Meta, Google), technical SEO, landing pages, email/ABM, and AI agents. Instrument and analyze campaigns, run experiments to convert interest into pipeline, and automate workflows using Claude and ChatGPT tools.

Lead end-to-end UX research and product design for a fintech B2B platform: run studies, synthesize insights, define roadmaps, and deliver high-fidelity, accessible web interfaces in partnership with product and engineering.

Lead complex technical troubleshooting and incident resolution across distributed systems. Design monitoring, runbooks, and post-incident reviews. Build automation for detection and remediation, collaborate cross-functionally, and improve observability, CI/CD, and system reliability while bridging communication between engineering, customer success, and clients.