Teams at Almedia

Lead and own performance marketing strategy to scale user acquisition, managing multi-million budgets and $100k+/day ad spend across Meta, Google, and TikTok. Run multi-channel UA campaigns, launch new channels, build measurement and attribution frameworks, collaborate with Product/Data/Engineering/Creative, and deliver data-driven insights and optimizations to maximize LTV and ROI.

Own end-to-end creator partnerships: source and negotiate with creators, manage campaign execution, track KPIs (CPM, CPI, ROAS), maintain creator database, and align with Performance and Creative teams to drive results.

Hands-on role owning and optimizing large-scale app install campaigns across AppLovin, Google UAC, Facebook, TikTok and DSPs. Monitor live campaigns daily, manage creative testing and production, ensure clean attribution via MMP (Adjust), and optimize toward revenue and predictive LTV targets while coordinating internal teams and external agencies.