Teams at Allwyn UK

Acts as the strategic insight and analytics partner for Marketing and Games leadership. Translates commercial priorities into a prioritized analytics agenda, integrates customer, market, brand, campaign, retail, digital, and Games evidence, and guides multidisciplinary squads. The role influences senior decisions, identifies commercial opportunities, coordinates analytics and research specialists, prioritizes data capabilities, and ensures insight produces measurable business value.

Analyze digital journeys, build dashboards and self-service reporting, identify growth and efficiency opportunities, and deliver actionable recommendations to improve customer experience and commercial performance. The role supports data capture, tagging, CRO initiatives, and business-as-usual reporting while partnering with digital, product, marketing, acquisition, and data teams. It also mentors junior analysts and drives improvements to reporting systems and processes.

Owns analytical products and deep-dive analysis supporting paid media ROI and ROAS optimization. Builds reusable datasets, models, dashboards, and automated outputs using SQL, Power BI, Python, or R. Partners with marketing, CRM, media agencies, data engineering, and Marketing Mix Modeling teams to evaluate campaign performance, attribution, customer value, and incremental impact. Translates findings into investment and audience optimization recommendations while ensuring data quality, documentation, privacy, and stakeholder adoption.