Teams at AlgaeCal

Lead email and owned-channel lifecycle marketing: design, build, optimize and scale personalized customer journeys across email, SMS and push to increase retention, LTV and subscriptions. Use data-driven segmentation and testing, manage automation platforms (Braze/Klaviyo/SFMC), oversee design and performance, and coach a small cross-functional team.

Lead lifecycle marketing to increase retention, loyalty, and customer lifetime value. Build and optimize automated journeys across email, SMS, and push using Braze/Klaviyo/SFMC. Manage segmentation, personalization, testing, and analytics. Coach a small team, oversee design and messaging best practices, and expand loyalty, subscription, and rewards communications.

Lead end-to-end D2C eCommerce marketing campaigns: strategy, offer design, channel coordination (paid, email, ecommerce, loyalty), testing, analytics-driven optimization, compliance, and cross-functional leadership to drive profitable revenue growth.