Teams at AGRANA Group

The Brand & Activation Manager is responsible for developing and driving the Watson Says portfolio strategy, creating market activations, and collaborating on global beverage platform initiatives.

Leads strategic and tactical procurement for AGRANA’s Chemicals category across the group. Responsibilities include category strategy, market analysis, supplier lifecycle management, tenders, negotiations, framework agreements, demand planning, master data, performance reporting, and cross-divisional procurement coordination. Requires at least five years of procurement experience, SAP and MS Office proficiency, strong negotiation and analytical skills, fluent German and English, and willingness to travel approximately 20%.

Lead industrialization of AI across manufacturing: identify and prioritize use cases, run pilots from scoping to implementation, define KPIs and ROI, scale solutions across sites, bridge Operations and AI Center of Excellence, support change management and capability building, and drive measurable improvements in efficiency, quality, energy, reliability, and safety.