AG Barr Benefits Overview

Leads AG Barr’s e-commerce strategy, profitable Amazon growth, Grocery.com and emerging digital channels. Owns the e-commerce P&L, trade spend, forecasting, media budgets, reporting and commercial governance. Manages and develops a team while negotiating customer partnerships, resolving operational issues and improving digital shelf performance across grocery platforms. Acts as the internal e-commerce champion, influencing cross-functional teams and driving digital commerce transformation.

Develop and execute commercial strategies for premium soft drink brands, driving volume, revenue, margin, promotional effectiveness, reporting, pricing, innovation, and market growth. The role analyzes consumer, retailer, category, sales, and market data; evaluates trade investment and product opportunities; monitors competitors and legislation; and translates insights into customer propositions. It partners cross-functionally with Marketing, Sales, Supply Chain, Innovation, Activation, and Finance to deliver commercially viable plans and measurable results.

Develop and execute commercial strategies for soft drink brands, driving volume, revenue, margin, promotions, pricing, distribution, and market share. Lead promotional ROI evaluation, commercial reporting, innovation pipeline decisions, and go-to-market strategies. Analyze shopper, retailer, category, consumer, and market data to generate actionable recommendations. Partner cross-functionally with Marketing, Sales, Innovation, Activation, and Finance to deliver profitable growth and manage brand P&L performance.