Teams at Afresh

Own FP&A for a high-growth AI grocery startup: build and run forecasting, budgeting, and long-range plans; analyze variances; develop KPIs and dashboards; partner cross-functionally; prepare board-quality analysis; model scenarios for strategic decisions; and drive AI-enabled process improvements.

Lead Afresh's demand generation strategy across paid media, ABM/ABX, email, events, and webinars. Build account-driven programs, manage event execution, partner with Sales and PMM, evolve the AI-native marketing stack, define KPIs, and deliver full-funnel reporting that connects HubSpot, Salesforce, and the website to pipeline outcomes.

Technical lead on the Distribution Center data team building and scaling ETLs and data integrations using PySpark and DBT. Design robust pipelines to process large customer datasets, improve onboarding tooling, mentor engineers, manage contractors, and collaborate cross-functionally to support ML-driven grocery solutions.